The Brass Ring Story

I’m Logan Benjamin, founder of Brass Ring Web Solutions, a Buffalo-area website design, local SEO, and digital marketing company serving businesses and nonprofits across Western New York. Since 2019, I have helped organizations in Buffalo, Niagara Falls, Rochester, and nearby communities build clearer websites, improve local search visibility, and communicate more effectively online.

I was diagnosed with autism at age 3, and that has shaped how I see structure, wording, layout, details, and user experience. What once felt like a challenge has become one of my greatest strengths: creating websites, SEO content, and marketing materials that are clear, organized, accessible, and easy to use.

I also come from a family of business owners, so I understand the time, pressure, and commitment it takes to build something that lasts. Brass Ring was created to give local businesses and nonprofits practical support with website design, local SEO, AI search visibility, hosting, upkeep, content, social media, and digital marketing.

The name Brass Ring comes from my longtime love of amusement parks and my time volunteering at the Herschell Carrousel Factory Museum in North Tonawanda, New York. On a carousel, the brass ring represents reaching a little further, and that idea still guides how we approach every website, search project, and client relationship.

Today, Brass Ring supports clients with a local team focused on websites, search visibility, creative content, photography, social media, hosting, and ongoing website care. Our goal is to help each client build an online presence that is easier to find, easier to understand, and easier to trust.

In 2024, I launched WNY Biz Board to help Western New York businesses and nonprofits gain more local visibility online. That work now continues through WNY Thrive, a regional platform I help run with Ken Lockwood to support local businesses, nonprofits, events, deals, and community growth across Buffalo, Niagara Falls, and the Finger Lakes.

Brass Ring is part of a larger mission to help local organizations get found, understood, and trusted online. If you are looking for a Buffalo website design, local SEO, and digital marketing partner who listens, understands the daily challenges of running an organization, and cares about long-term results, we are ready to help.