The Brass Ring Story

I’m Logan Benjamin, founder of Brass Ring Web Solutions, a Buffalo-based web design and SEO business. Since 2019, I have helped businesses and nonprofits across Western New York improve their websites, get found in Google and AI-powered search, and communicate more clearly online.

I was diagnosed with autism at age 3, and the support I received helped me build confidence and strong communication skills. My attention to structure, patterns, and small details now helps me create clear, accessible websites and online content.

I grew up in a family of business owners, so I saw firsthand how much work it takes to build and run a business. That experience shaped Brass Ring and my focus on making web design, SEO, and digital marketing easier to manage.

The Brass Ring name comes from my love of amusement parks and my time volunteering at the Herschell Carrousel Factory Museum in North Tonawanda, NY. Reaching for the brass ring means reaching a little farther, and that idea still guides my work.

Today, Brass Ring provides custom web design, SEO, AEO, social media content, and ongoing website support. My goal is to help each client build a strong online presence that is clear, useful, and easy for customers to trust.

In 2024, I launched WNY Biz Board to help local businesses and nonprofits get found online. That work now continues through WNY Thrive, which I help lead with Ken Lockwood, highlighting businesses, nonprofits, events, news, and deals across Western New York and the Finger Lakes.

Brass Ring reflects my commitment to helping local businesses and nonprofits get found, understood, and trusted online. If you need help with web design, SEO, or digital marketing in Buffalo and Western New York, I’ll take the time to understand your goals and help you move forward.