The Brass Ring Story

My name is Logan Benjamin, and I’m the proud owner of Brass Ring Web Solutions. Since 2019, I’ve worked with businesses and nonprofits across Western New York to build websites that convert, improve visibility through local SEO, and create marketing strategies that bring lasting results.

I grew up in a family of small business owners, where I saw firsthand the challenge of staying visible, gaining trust, and earning new customers. That experience, paired with an early background in web design and digital marketing, inspired me to create a service that delivers both value and results for hardworking organizations in our community.

The name "Brass Ring" comes from my lifelong love of amusement parks and my time volunteering at the Herschell Carrousel Factory Museum in North Tonawanda. On a traditional carousel, reaching for the brass ring means taking your shot—for my clients, it represents the opportunity to grow, stand out, and succeed online.

In 2024, I expanded that mission by launching WNY Biz Board, a local business directory that later became part of the WNY Thrive platform. Alongside my friend Ken Lockwood, we’ve built Western New York’s premier digital marketplace to support small businesses and nonprofits from Buffalo to Rochester and beyond.

As someone who has always called this region home, I care deeply about helping others in our community thrive. Whether you need a new website, SEO support, or a strategy to grow your presence both online and off, I’d love the chance to work with you.

Let’s create something meaningful, build your brand with purpose, and make the web work better for your business. After all, your success is my success!