The Brass Ring Story

I’m Logan Benjamin, founder of Brass Ring Web Solutions, a Buffalo-area web design and digital marketing company serving businesses and nonprofits across Western New York. Since 2019, I have helped organizations throughout Buffalo, Niagara Falls, Rochester, and surrounding communities build stronger websites, improve local search visibility, and communicate more effectively online.

I was diagnosed with autism at age 3, and that experience has shaped how I approach details, structure, wording, layout, and user experience. What once felt like a challenge became one of my greatest strengths: creating websites, SEO content, and digital marketing that are organized, accessible, easy to understand, and built with purpose.

I also grew up around business owners, so I understand the time, pressure, and commitment required to build something that lasts. Brass Ring was created to give local businesses, nonprofits, churches, and community organizations professional web design, search visibility, hosting, upkeep, and digital marketing support without making the process complicated.

The name Brass Ring comes from my longtime love of amusement parks and my years volunteering at the Herschell Carrousel Factory Museum in North Tonawanda, New York. On a carousel, reaching for the brass ring means reaching a little further, and that idea still guides how our team approaches every website, SEO project, and client relationship.

Today, Brass Ring has grown into a local team supporting clients with website design, organic SEO, AI search visibility, website content, social media, secure hosting, and ongoing website care. Our goal is simple: help every client build a clear, reliable online presence that earns attention, communicates value, and supports long-term growth.

In 2024, I launched WNY Biz Board, a local business directory created to help Western New York businesses and nonprofits gain more visibility online. That work now continues through WNY Thrive, a regional platform I help lead with my business partner, Ken Lockwood, to strengthen local search visibility, community connections, and shared growth across Buffalo, Niagara Falls, Rochester, and the Finger Lakes.

Brass Ring is one part of a larger mission to help local organizations get found, understood, and trusted online. If you are looking for a Buffalo web design, SEO, and digital marketing partner that listens, understands the realities of running an organization, and builds for the long term, our team is ready to help.