Website & Marketing Budget Planner for Buffalo Businesses

1. Choose What You Need

Website SEO & AEO Social Media Graphics Email Add-Ons

Website Services

Website Pages

Enter the number of main pages you expect, such as Home, About, Services, and Contact.

Repeatable Content

Use this for content you will add more than once, such as projects, team members, or events. Enter the number of content types.

Blog

Add a blog if you want to publish articles, news, or updates. Starter setup and initial content are included.

Online Store

Add an online store if you plan to sell products or services through your website. Platform and payment-processing fees are separate.

Website Upkeep

Add ongoing help with website updates, monitoring, SEO reviews, and support after launch.

Website Hosting

Required for websites hosted through Brass Ring. First-year hosting is included in the estimate and renews separately.

Added when needed

Digital Marketing

Social Media Posts

Enter how many social media posts you would like each month.

Social Media Graphics

Enter how many custom social media graphics you would like each month.

Reels / Short-Form Videos

First choose your monthly social posts, then enter how many should include a reel or short-form video.

SEO & AEO

Website SEO & AEO Optimization

Optimize an existing webpage for search visibility, clarity, internal links, metadata, and AI search understanding.

Google Business Profile Optimization

One-time review and optimization of an existing Google Business Profile.

Business Listing Setup / Optimization

Setup or improve an eligible online business listing.

Landing Page Copywriting

Focused copywriting for a standalone landing page.

Website Copywriting

Clear, original copywriting for a standard webpage based on supplied business information.

Larger SEO projects and ongoing strategies are confirmed in a written proposal.

Graphics

Custom Digital Graphic

Promotional, announcement, event, or advertising graphic beyond a routine social post.

Informational Graphic

Information-heavy graphic with steps, schedules, statistics, services, or multiple details.

Flyer / Poster Design

One-page digital or print-ready flyer or poster.

Brochure / Multi-Page Handout

Starting estimate for brochures, guides, menus, or multi-page PDFs.

Additional Size / Version

Adapt an approved design to another size, platform, or format.

Printing, stock assets, extensive revisions, and unusually complex design work are separate.

Email Marketing

Newsletter Template Setup

Create a reusable branded email newsletter template.

Email Newsletter

Layout, formatting, links, testing, and scheduling using supplied content.

Newsletter + Copywriting

Copywriting or editing plus design, setup, testing, and scheduling.

Email platform fees and list-management costs are separate.

Add-Ons

Custom Form Setup

Starting estimate for a custom website form.

Third-Party Integration Setup

Starting estimate for a standard third-party website integration.

Analytics / Search Console Setup

Setup or configuration of website analytics and search reporting tools.

Monthly Reporting

Choose the number of performance reports you would like each month. Ongoing reporting is included in your first-year estimate.

Accessibility Review

Starting estimate for an initial accessibility review and practical improvement recommendations, not a full WCAG audit.

Complex integrations, migrations, photography, IT work, and custom development are quoted separately at the approved scope.

2. Choose How You Pay

Your payment choices depend on the services you select. Compare when payments are due and how much you can save.

Pay in Full & Save

Save 10%

Pay for your selected first-year services when you sign and save 10%. Website hosting is billed separately.

Flexible Payment Plan

Based on your selections

This payment option changes based on the website or social media services you choose. See the amounts and due dates in your estimate below.

Monthly Payments

12 installments

Pay for your selected first-year services in 12 installments. The first is due when you sign, followed by 11 monthly payments.

Pay Upfront & Save

Save 5%

Pay for selected one-time services and the first year of any ongoing services at signing. Save 5% on eligible services.

Two Payments

50% down, 50% at completion

For one-time services only. Pay 50% when you sign and the remaining 50% when the agreed work is completed.

Pay Monthly

No annual prepayment

Pay for any one-time work when you sign, then pay for ongoing services monthly. Your first month is due at signing, with no annual prepayment.

Eligible services include website design, website upkeep, SEO and AEO, digital marketing, graphics, email marketing, and listed add-ons. Hosting is billed separately and does not receive the payment-plan discount.

3. Review Your Estimate

Your first-year estimate includes selected services and any required hosting. Review your costs and payment schedule below.

Your Estimated First-Year Total

Cost Breakdown

One-time services
Not included

Ongoing services / month
Not included

Website hosting (annual)
Not included

Payment Schedule

Selected payment planChoose services in Step 1

Due when you sign $0.00

Remaining payments Choose services above

This is a planning estimate, not a bill. Website hosting is included in the first-year total when applicable, but billed separately from service payments. Your written proposal confirms the final scope, pricing, and payment terms.

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